News & Events

HD Forum Italia Conference – Save the date! October 6th

“Passing through: communication and technology beyond frontiers” is the topic of the annual HD Forum Italia Conference organized in partnership with the Secretariat for Communication of the Holy See. Passing through is the concept that links past and future, by taking into account a decade of evolution involving technological and market scenarios, comparison with international bodies and institutions, creation of working groups of supranational profiles, the realization of the HD Book collection that gathers the Italian specifications for broadband and broadcast television. The HD Forum Italia event will attract leading representatives of the world’s technological communities – focusing on models of production and on latest scientific and technical solutions in the field of broadcasting and reception of the television signal. The Conference will celebrate the 10th Anniversary of the HDFI Association, offering important topics of discussion, starting from the experience of the Vatican Television Center in the field. Mediaset and Fincons will be present with an MPAT demo and a prototype app showing current status and potential of the project to all professionals and technical operators participating in the event.



ACM TVX 2016 in Chicago

The ACM international conference on interactive experiences for television and online video took place in Chicago from the June 22-24. As the leading international conference for presentation and discussion of research into interactive media experiences, the call for papers attracted submissions from Asia, Europe, and the United States. Also MPAT was presented during a meeting and received positive feedback.

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The Digital2016 conference and exhibition took place at The Celtic Manor Resort in Newport, Wales on the 6-7th of June. The event was filled with inspiring talks from, for example, Google, Twitter and Microsoft bringing together over 2,000 delegates from a wide range of industry sectors. In addition, Leadin gave a speech about “The Future of Interactive TV”, which demonstrated how MPAT could provide innovative means for interaction between viewers and broadcasters. Lancaster University also attended the event providing insight into the discussion following the presentation.

The Future of Interactive TV


FKTG Expert Conference

The 27th edition of the FKTG expert conference took place in Leipzig from the 9-11 May, where leading companies of the media sector disseminate their new and upcoming products. In this context Fraunhofer FOKUS gave a speech about the MPAT platform as well as some practical insights in their current work.

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24th HbbTV Interoperability Workshop

The HbbTV Association in association with IRT hosted the 24th HbbTV Interoperability Workshop, which took place on April 13th and 14th at IRT headquarters in Munich, Germany.

Blazing the trail for new compelling applications, the first HbbTV 2.0 prototypes are being tested incorporating new features such as DASH, HEVC, synchronisation of companion devices and many more. The event provides the possibility for manufacturers to ensure that they implemented new functionalities according to the standard, but also gives application developers the chance to test the maturity of their features on different devices, in order to guarantee the best possible user experience.

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As part of the workshop, IRT provides live feeds with HbbTV signals via satellite, cable and terrestrial plus test signals throughout the two day event. Additionally, the HbbTV Testing Group held a testing event the following two days to review and approve new materials for the HbbTV Test Suite which will be open to all HbbTV members.  With this in mind the project of MPAT is looking to forward to the new possibilities of the updated version of the standard.

“The response to past Interoperability Workshops has been very positive and we’re looking forward to growing participation,” stated Klaus Illgner, Chairman of the HbbTV Association, “Earlier workshops have been attended by developer companies from all over Western Europe and we’re looking forward to making this one a success.”




EC Cluster Meeting in Brussels

The day started out with an Info Day on call ICT-19-2017, which was followed by a poster session in which all current project in the ‘Converging Media and Content’ unit were presenting. Later in the afternoon, the six new H2020 projects (MPAT, ImmersiaTV, 2-Immerse, InVID, Cognitius and Visualmedia) also presented themselves the closing session.

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VISION: Enabling Innovation

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Vision is a live and on-demand TV platform developed at Lancaster University, available to both staff and students. With an on-demand library of over 21,000 items and with 40 live channels on offer, Vision presents a compelling alternative to existing broadcaster-backed offerings.

The service also acts as a valuable tool to enable the development of unique functionality. Without the constraints of strict assurance guidelines, researchers are granted the ability to rapidly create and deploy new features. Coupled with the built-in instrumentation, it provides a valuable source of user-generated feedback.

Vision has recently been employed to develop and deploy a number of cutting-edge features. This includes a tool to improve the relevancy of search results by annotating the elements within a video to supplement existing metadata. This is achieved through the parsing of embedded subtitles using established processing techniques. By retrieving recognised phrases and important words, additional information can be displayed to the user during playback, including external links to subjects referenced in the TV show.

Vision has also been used as a tool to provide atmosphere in potentially lonely viewing experiences. This builds upon existing chat-based functionality within Vision to create a sense of community and audience. By recording the text-based chat during each playback, subsequent users can enjoy and interact with the video as if they were watching live. This creates a sense of engagement, regardless of when they are consuming the content. A heat map of the chat is also displayed, allowing viewers to easily seek to potentially interesting or provocative points in a video.

The innovation enabled by Vision continues in the MPAT (Multi-Platform Application Toolkit) project, which aims to significantly reduce the barriers to entry for designing and building device-agnostic media presentations. Part of this effort includes the development of a plug-in repository; examples of which may include the atmospheric capability described above. With this repository, a user can choose to integrate existing plug-ins into their application, further simplifying the authoring process.

MPAT for HbbTV Mini Sites


If your business is providing services on the Internet, you probably use a team of developers to build your company web page specific to your needs and specifications.  It’s unlikely that the next eBay, Wikipedia, Facebook, Twitter, Netflix or Google service will be able to use a web site ‘out of the box’.

But if you want to promote your new line of car decals, advertise for your new flower shop, let customers know how to take clean the toaster you’re selling, let your audience vote which songs should be on your band’s next album or create a memento of your sister’s wedding, you probably won’t start the web page by opening index.php in Atom.

It is more likely that you use a web site generator like WordPress, select the template or theme that best matches your requirements and then customize that to fit your content and desired look. (As we have done for this project web site.)

While this will certainly not result in a web site with unique features, it will result, if using a well written template, in a stable and easily usable web site. It allows the web site creator to concentrate on look and content and leave the burden of dealing technical and UI design details (variations between browsers, adaptation to mobile devices, accessibility issues,…) to the template designer.  The idea of MPAT is to use this approach and transfer it for the TV world.

Currently, HbbTV (and other Smart TV) sites are mostly built by developers from scratch. This is sensible for the broadcaster’s main ‘Red Button’ landing page, which then incorporates EPG information, news, weather, advertisement, VoD and other interactive services the broadcaster offers. And there are interactive applications for special events (casting shows, interactive advertisements, play-along quiz shows, charity fundraisers) that need to be custom made to provide interactive features specific to these events.

But what is currently missing is something to cover the middle ground between the big ‘main landing site’ and the ‘one-use-only special apps’

– the cost efficient TV mini site.


There are various reasons to create an HbbTV mini site for a show (with episode guide, interviews, episode-catch-up, trivia, chat that is specific to the show and in a matching design), a time-limited site (providing a chat channel with the writer of the current programme during the programme and the hour following it) or a specific viewer group (a kid friendly set of pages, a high-contrast site for visually impaired viewers). But hiring developers to implement such HbbTV mini sites from scratch is too costly. The effort to high to justify doing it on a regular basis. This is the area that MPAT is aiming at.

The goal of the project is to take the WordPress idea and apply it to HbbTV, allowing the fast and easy creation of HbbTV mini sites. MPAT aims to provide a tool to fill the gap between full-fledged sites and one-shot special pages.


The main advantages of using MPAT for mini sites:

  • Easy to use
  • Covers a large amount of common requirements
  • Fast creation of HbbTV pages
  • No need for coding
  • Device compatibility managed at template level
  • Support for publishing for multiple platforms
  • Abstraction from technical details (e.g. second screen support)
  • Provision of plug-ins for often used functions


o            Social media

o            Voting

o            Image galleries

o            And more …


MPAT is a two-year project funded by the European Union Horizon 2020 Program under grant agreement number 687921. It involves eight partners and builds upon results (the HbbTV Application Toolkit – HAT) from the earlier FI-Content 2 project.