News & Events

Targeted Advertisment with HbbTV

One of the pilots applications developed with the MPAT editor did involve interactive advertising. While that specific application covered a single product (a Fiat 500, specifically) and didn’t use analytics, using HbbTV based advertising also allows for targeted advertisements and better feedback on how viewers react to the advertisement, as a blog entry by MPAT partner Leadin explains.

At last tailored accountable TV advertising

2nd Pilot Application and Architecture Workshop @ FOKUS

The meeting is held in Berlin at Fraunhofer FOKUS on February 9th and 10th, 2017. On the one hand it adresses the second round of pilot applications and on the other hand there will be discussions about about extending the MPAT architecture to take it to the next level.


MPAT review in Potsdam

The MPAT midterm-review took place on the 17th of January in Potsdam in the premises of RBB. Several demos were shown to demonstrate the capabilities of MPAT, which led to some interesting discussions about the future of the platform.

MPAT @ IRT colloquium

The HbbTV future was shown at the IRT colloquium in Munich. At the event, several new 2.0 features as well as first implementations were presented. Especially MPAT gained attention by several broadcasters and led to some interesting disscussions about the tool and its possibilities.


26th HbbTV Interop Workshop

On the 23th and 24th November, the HbbTV Interoperability Workshop took place at IRT. There, 23 participants from TV manufacturers to application developers tested their newest developements to ensure a stable HbbTV experience for the users. MPAT was also tested at the event and received attention by the industry.


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MPAT is on the road again!

After successful demonstrations in September and October, RBB will present MPAT twice in November, too: at Changing the Picture in Potsdam on the 18th and at Forum Medientage in St. Pölten on the 23rd.


Changing the Picture is an annual Technology Conference at the internationally renowned Babelsberg Studios in Potsdam, Germany showcasing the newest technologies shaping content production and distribution for TV, cinema and internet. The international participants are professionals from the film, TV and digital production sectors. Next to outstanding key notes and interactive networking opportunities the conference also offers a perspective of future trends in state-of-the-art media technologies through showcases and workshops. One of these workshops will feature two in-depth information and hands-on sessions for TV professionals to experience how easy and convenient it can be to create an HbbTV application with MPAT.

Register now for Tech Session 1: Collaborative Production at

A few days later, three days after the start of the public pilot on German TV (HbbTV@KIKA), RBB will present and demonstrate the highly interactive new play-along feature at the All Around Audio Symposium.


Next to an introduction to the project objectives the focus will be on how adolescent viewers can interact with music programmes in front of the TV set. The invitation states that “Although audio has not abandoned its status as a standalone discipline, its trans-disciplinary participation at the conception and design of products and environments has become more and more essential. In this sense, All Around Audio is not only addressed to specialists of the audio domain, but particularly encourages researchers and designers from other fields to participate in the symposium in order to identify new trans-disciplinary intersections and fields of interest for future collaborations and building a scientific network.”


Join us in St. Pölten (near Vienna, Austria) and/or Babelsberg (near Berlin, Germany)

– Both events will be in English.

HD Forum Italia

The annual HD Forum Italia Conference, which took place in Vatican City on the 6th and 7th of october, was the perfect opportunity to present MPAT project to the biggest players on the italian broadcasting stage.


The main goals of the conference were to discuss the adoption and standardization of technologies such as 4K, HDR and HFR in the production, packaging and distribution of medias contents and to present the latest revision of the HD book, which defines the guidelines for interactive TV implementation in the italian environment. In this regard, the adoption of HbbTV 2.0.1 in place of MHP was confirmed.

MPAT partners had the chance to launch the first italian MPAT-based application, hosted by Fincons, on a real on-air signal on channel “La5” by Mediaset. An anonymous data collection was set up to better describe the current presence of HbbTV devices in Italy. Furthermore, Mediaset and Fincons were able to directly talk to representatives of major TV manufacturers about their short term plans for italian market. The outcomes, in addition to collected data, were encouraging for the incoming pilot phase.