Cyril Concolato, from Telecom ParisTech, was present at EBU Broadthinking in Geneva on May 3rd and 4th to present a demo of MPAT results. During the five demo slots, Cyril showed the Band Camp HbbTV pilot designed last year and the currently running Brandenburg Aktuell pilot designed in past weeks; he also showed the most recent version of the MPAT HbbTV editor. Interested parties included European broadcasters and TV manufacturers.
The “Brandenburg aktuell” app, which is broadcasted by RBB from the 1st to 7th may. was teased in a local news show. The TV magazine, which reports about current events in the state of Brandenburg, Germany, celebrates its 25th anniversary. The app includes different videos from the history of the show, which are unlocked successively on a daily basis. An easy task for the MPAT tool!
The workshop took place on the 29th and 30th March at the premises of IRT. In total 13 hardware and set-top-box manufacturers as well as platform developers took part in the recurring event hosted by the HbbTV consortium.
The purpose was to make prototypes ready for the 2.0 standard, which gave a lot of oppurtunities to test new features such as companion screen features, advert insertion and multi-stream synchronisation. The features were provided by 15 application developers who want to push their developments to the market as soon as possible showing the compelling possibilities of the major standard update. MPAT was also part of the tests and revealed that it is compatible to the new 2.0 prototype devices.
One of the pilots applications developed with the MPAT editor did involve interactive advertising. While that specific application covered a single product (a Fiat 500, specifically) and didn’t use analytics, using HbbTV based advertising also allows for targeted advertisements and better feedback on how viewers react to the advertisement, as a blog entry by MPAT partner Leadin explains.
The MPAT midterm-review took place on the 17th of January in Potsdam in the premises of RBB. Several demos were shown to demonstrate the capabilities of MPAT, which led to some interesting discussions about the future of the platform.
Leadin, one of the partners in the MPAT project has good advice for researchers on their public blog. Their recommendations are aimed at future researchers, but all of them are applicable for current researchers as well. Have a look at their “7 Tips for future researchers” here:
On the 23th and 24th November, the HbbTV Interoperability Workshop took place at IRT. There, 23 participants from TV manufacturers to application developers tested their newest developements to ensure a stable HbbTV experience for the users. MPAT was also tested at the event and received attention by the industry.
After successful demonstrations in September and October, RBB will present MPAT twice in November, too: at Changing the Picture in Potsdam on the 18th and at Forum Medientage in St. Pölten on the 23rd.
Changing the Picture http://www.changingthepicture.de/) is an annual Technology Conference at the internationally renowned Babelsberg Studios in Potsdam, Germany showcasing the newest technologies shaping content production and distribution for TV, cinema and internet. The international participants are professionals from the film, TV and digital production sectors. Next to outstanding key notes and interactive networking opportunities the conference also offers a perspective of future trends in state-of-the-art media technologies through showcases and workshops. One of these workshops will feature two in-depth information and hands-on sessions for TV professionals to experience how easy and convenient it can be to create an HbbTV application with MPAT.
Register now for Tech Session 1: Collaborative Production at http://www.changingthepicture.de/tech-sessions-day-2.
A few days later, three days after the start of the public pilot on German TV (HbbTV@KIKA), RBB will present and demonstrate the highly interactive new play-along feature at the All Around Audio Symposium.
Next to an introduction to the project objectives the focus will be on how adolescent viewers can interact with music programmes in front of the TV set. The invitation states that “Although audio has not abandoned its status as a standalone discipline, its trans-disciplinary participation at the conception and design of products and environments has become more and more essential. In this sense, All Around Audio is not only addressed to specialists of the audio domain, but particularly encourages researchers and designers from other fields to participate in the symposium in order to identify new trans-disciplinary intersections and fields of interest for future collaborations and building a scientific network.”
Join us in St. Pölten (near Vienna, Austria) and/or Babelsberg (near Berlin, Germany)
– Both events will be in English.