The “Deutsche TV Plattform” is a Frankfurt based organization association of various companies, organizations, and institutions concerned with the development of digital media. with more than 50 members from nearly every field of the media supply chain.
It has a working group on Smart Media, which meets regularly and has been covering all topics around Smart TV and HbbTV in Germany.
On the 7th regular meeting of the working group, Annette Wilson from the innovation group of MPAT partner RBB has been presenting “Weiterhin von HbbTV profitieren” (“Continue to profit from HbbTV”), covering, in addition to accessibility issues, MPAT as a tool for the simple creation of HbbTV applications.
For the MPAT workshop earlier this months, IRT has provided a test instance of MPAT that potential users can use to experience and evaluate the MPAT editor for application creation.
Test accounts on this instance are provide the full MPAT functionality and are suitable for creation of full feature applications. However, they are only configured for small scale playout for device testing and not intended for actual broadcast usage.
Information on how to obtain a test account for MPAT at IRT can requested from ed.tr1550376501i@tap1550376501m1550376501.
Bocconi University is the best Italian Business School and it’s in the top 10 in Europe.
The MPAT project has been asked by the “Bocconi students for Innovation” association to present its activities, covering the specifics of a technology based EU project and the commercial and technical issues associated with it.
The presentation covered these main points:
- Introduction of Horizon 2020 and the structure of the project (roles, responsibilities, milestones)
- Commercial aspects and project piloting
- Technical point of view of the project
- MPAT demonstration and apps
Presenting the project were the two Italian partner companies in MPAT, with Simona Tonoli from Mediaset and Matteo Villa from Fincons.
Videos of the presentations are available on the Bocconi University Facebook page:
On December 5, 2017, at IRT in Munich,we organized a workshop on the creation of HbbTV-Apps. With its over 20 participants from broadcast and IT domains, the workshop was very well received.
The project partners Fraunhofer FOKUS, Institut für Rundfunktechnik (IRT), Rundfunk Berlin-Brandenburg (rbb) and Fincons organized an MPAT on December 5, 2017, in Munich.
It offered an introduction to the use cases and possibilities with the toolkit and explained the workflow with the editor. The participants subsequently created their own HbbTV-App and got a permanent demo account for the editor to allow subsequent work and experimentation after the end of the workshop.
The workshop covered also business and workflow issues involved when using MPAT for the creation of HbbTV applications.
From October 25th to 27th, MPAT had its sixth and final full project meeting.
With the EU funded period of MPAT coming to a close, the meeting was primarily
devoted to two topics – the documentation of the activities and results of the
projects in the remaining deliverables and the planning and preparation of the
MPAT workshop in December 2017 at the IRT premises in München.
This was presumably the last time the full MPAT group met in this configuration,
so after working almost two years together, it was a bit of a bittersweet event.
While partners will certainly continue to work together on MPAT and other activities
in the future and some of the people present will gather again for the workshop
and also for the final review meeting, this Lancaster meeting provided a last
chance for face-to-face activities and rounding off the last rough edges of
the project in intense discussions, activities and planing for the next months..
One the second project meeting, back in March 2016 in Saariselkä, Finland,
we used a drone to take a kind of “group picture”. So it seemed appropriate
to do a “drone version” of the last project meeting group picture as well.
Medientage München is a high-profile event for the European media industry, aiming to fill the
“convergence of media and technology” with life, to establish networks and business contacts,
to stimulate initiatives and support for cross-media dialogue.
The Medientage München 2017 had more than 6000 visitors, featuring more than 400 speakers
and 80 exhibitors showing innovative products and solutions.
One of these exhibits, jointly josted by Fraunhofer Fokus und IRT was the HbbTV Application Toolkit,
built by the MPAT project, to create HbbTV applications easily.
The exhibit was focused on the editing tool itself and the functions it provides for the content creator.
At the HbbTV Symposium in Rome, the 2017 inaugural HbbTV Awards were presented in seven categories.
Three MPAT created applications were entered in the category “Best use of HbbTV for broadcast enhancement“. All of them made the shortlist.
And the “Band Camp Berlin” application, created by rbb did win the award!
Nico Patz accepted the trophy for rbb at the HbbTV Awards ceremony.
MPAT attendees at the HbbTV Symposium were more than happy with the result!
While the EU “Future of Media” workshop is going on in Brussels, there’s another important event for MPAT going on in Rome.
The two-day HbbTV Symposium started there today.
While the MPAT presentation will be held tomorrow by Simona Tonoli from Mediaset and Miggi Zwicklbauer from Fraunhofer FOKUS, the MPAT booth was already showcasing the project today.
And Mediaset (together with Fincons) was also promoting MPAT and MPAT applications in the event brochure.
MPAT is present at the Media Projects Workshop in Brussels today (Oct, 17th).
The workshop is named “Collaborating Towards the Future of Media” and MPAT is showing a poster at the “Poster Presentation” session of the event.
MPAT is in a quite different situation compared to Cluster Meeting in March 2016 (and should be). Back then, MPAT was just starting up and talking about concepts, now MPAT (as an EU activity) is three months before the end, so we can talk more about MPAT created applications that are on the air.
This maturity of MPAT and the applications created with it is also reflected in a last minute change to the poster – namely the addition of “Shortlisted for an HbbTV award” label to three of the applications shown on the poster. MPAT applications are not only on the air, but broadcasters are sufficiently fond of them to put them forward to be considered for an industry award evaluation.
Applications from rbb and Mediaset have been shortlisted for the HbbTV Award!
The Awards recognise those companies that demonstrate the best adoption of HbbTV, with the theme: HbbTV: Technical Excellence, Commercial Advantage
Applications shortlisted in the category ‘Best use of HbbTV for broadcast enhancement’ are “Band Camp Berlin” and “Täter Opfer Polizei” from rbb and “TGCOM24/Sportmediset/METEO” from Mediaset, all created with MPAT.
The HbbTV Awards Ceremony will be on the 17th of October 2017.
Wish us luck!