At the HbbTV Symposium in Rome, the 2017 inaugural HbbTV Awards were presented in seven categories.
Three MPAT created applications were entered in the category “Best use of HbbTV for broadcast enhancement“. All of them made the shortlist.
And the “Band Camp Berlin” application, created by rbb did win the award!
Nico Patz accepted the trophy for rbb at the HbbTV Awards ceremony.
MPAT attendees at the HbbTV Symposium were more than happy with the result!
While the EU “Future of Media” workshop is going on in Brussels, there’s another important event for MPAT going on in Rome.
The two-day HbbTV Symposium started there today.
While the MPAT presentation will be held tomorrow by Simona Tonoli from Mediaset and Miggi Zwicklbauer from Fraunhofer FOKUS, the MPAT booth was already showcasing the project today.
And Mediaset (together with Fincons) was also promoting MPAT and MPAT applications in the event brochure.
MPAT is present at the Media Projects Workshop in Brussels today (Oct, 17th).
The workshop is named “Collaborating Towards the Future of Media” and MPAT is showing a poster at the “Poster Presentation” session of the event.
MPAT is in a quite different situation compared to Cluster Meeting in March 2016 (and should be). Back then, MPAT was just starting up and talking about concepts, now MPAT (as an EU activity) is three months before the end, so we can talk more about MPAT created applications that are on the air.
This maturity of MPAT and the applications created with it is also reflected in a last minute change to the poster – namely the addition of “Shortlisted for an HbbTV award” label to three of the applications shown on the poster. MPAT applications are not only on the air, but broadcasters are sufficiently fond of them to put them forward to be considered for an industry award evaluation.
Applications from rbb and Mediaset have been shortlisted for the HbbTV Award!
The Awards recognise those companies that demonstrate the best adoption of HbbTV, with the theme: HbbTV: Technical Excellence, Commercial Advantage
Applications shortlisted in the category ‘Best use of HbbTV for broadcast enhancement’ are “Band Camp Berlin” and “Täter Opfer Polizei” from rbb and “TGCOM24/Sportmediset/METEO” from Mediaset, all created with MPAT.
The HbbTV Awards Ceremony will be on the 17th of October 2017.
Wish us luck!
Miggi Zwicklbauer from Fraunhofer FOKUS and Simona Tonoli from Mediaset will
be presenting MPAT at the HbbTV Symposium in Rome (17th and 18th October 2017).
Their joint presentation called “How to create HbbTV without programming one line of code”
will be held in the “Tools and Techniques for Developing Quality Applications”
sessions on the 18th of October at 15:00.
In addition to the presentation at the HbbTV Symposium, Mediaset will also
have a booth at the “Ultra HD Forum Italia” event, which is co-located with the
HbbTV Symposium. At the booth, Simona and Miggi will showcase MPAT and applications
created with MPAT.
Mediaset has annouced that they will be going live in Italy with MPAT-created HbbTV apps.
The apps will cover the areas TgCom, Sport Mediaset, Meteo.it.
The announcement has been published on the TGCOM24 News page. The article is in Italian, but the news has also been covered by other news outlets, including an English language publication.
Italian language news sites
English language news site
The new MPAT created pilot application for “Täter Opfer Polizei” goes on air today.
An early version was piloted in May to supplement the last episode before the summer break. During summer, the application was rebuilt, enhanced and extensively tested.
The main focus of the pilot (in regard to the MPAT project) is the inclusion in the routine work flow at the broadcaster site.
Other MPAT applications have usually been fully pre-produced before the TV programme went on air, while the “Täter Opfer Polizei” application will need to be regularly updated to fulfill the needs of supplementing a topical programme.
As part of their IFA coverage, the Neue Züricher Zeitung (NZZ) has published an article about the playout of 360° video content on regular Smart TVs:
(Article in german language only)
In the final paragraph, the article mentions that a successful public test with a 360° video has been done at in late 2016″the end of 2016. This test the article refers to was the “BAND CAMP BERLIN” applications, which was created with MPAT and had featured a 360° video showing the “making of” the music video of the bend featured in the TV series.
MPAT partner rbb is showing MPAT at the Internationale Funkausstellung in Berlin!
Here is the press release:
(Original press release was in German language, translation is given below.)
Wir zeigen unsere neuesten Projektentwicklungen wieder in der Digitalen Welt der ARD, in Halle 2.2:
SmartTV einfach gemacht – MPAT
Interaktives Fernsehen und Zusatz-Apps im besten Sinne „alltäglich zu machen“ – daran arbeiten wir im aktuellen EU-Projekt MPAT mit unseren europäischen Partnern. In den vergangenen 12 Monaten haben wir mit deren Hilfe drei Anwendungen für BAND CAMP BERLIN, Brandenburg aktuell und Täter Opfer Polizei zusammen mit rbb-Redaktionen erstellt und veröffentlicht.
Die Anwendungen zeigen, wie Webinhalte, zusätzliche Streams oder 360° Videos auf den Fernsehbildschirm geholt werden können. MPAT ist ein Werkzeugkasten, mit dessen Hilfe Redakteurinnen und Redakteure einfach und kostengünstig solche Anwendungen für SmartTVs erstellen können.
An unserem Stand in der Digitalen Welt präsentieren wir dieses Toolkit und die drei Pilot-Anwendungen. Wir demonstrieren, wie in MPAT Anwendungen erstellt werden können und erklären bei Bedarf, wie das System betrieben und in die Programm-Workflows eingebunden werden kann.
We are showing our newest product developments once again in the “Digital World of ARD” in Hall 2.2.
SmartTV made simple – MPAT
Making interactive TV and additional apps literally part of the “everyday experience” is something we work on in the MPAT project together with our European partners. With their support, our rbb editorial department built and published three applications (BAND CAMP BERLIN, Brandenburg aktuell and Täter Opfer Polizei) in the last twelve months.
The applications show how web content, additional streams or 360° videos can be brought to the TV screen. MPAT is a toolkit that helps content editors to create applications for Smart TV easily and cost effective.
At our booth at the “Digital World of ARD”, we are presenting this toolkit and the three pilot applications. We demonstrate how to create MPAT applications and explain to interested visitors, how the system is operated and how it can be integrated into the programme workflow of a broadcaster..
MPAT had its fifth full project meeting at the premises of Mediaset in Milano.
The primary goal of the meeting was to take the experiences from the first two application pilots and plan for the final improvements of MPAT (within the lifetime of the EU project) to support the next pilot phase in September.
While previous activities were primarily aimed at providing additional application features, this round of improvements strongly focusses on a better integration into the editorial day-to-day requirements of content creators in a broadcast environment. While the changes will be mostly transparent to viewers at home, they will make the work with MPAT easier and more efficient for the content creator by providing shortcuts, more powerful editing functions, faster application preview and the automatization of page updates.