HD Forum Italia

The annual HD Forum Italia Conference, which took place in Vatican City on the 6th and 7th of october, was the perfect opportunity to present MPAT project to the biggest players on the italian broadcasting stage.

IMG_7230

The main goals of the conference were to discuss the adoption and standardization of technologies such as 4K, HDR and HFR in the production, packaging and distribution of medias contents and to present the latest revision of the HD book, which defines the guidelines for interactive TV implementation in the italian environment. In this regard, the adoption of HbbTV 2.0.1 in place of MHP was confirmed.

MPAT partners had the chance to launch the first italian MPAT-based application, hosted by Fincons, on a real on-air signal on channel “La5” by Mediaset. An anonymous data collection was set up to better describe the current presence of HbbTV devices in Italy. Furthermore, Mediaset and Fincons were able to directly talk to representatives of major TV manufacturers about their short term plans for italian market. The outcomes, in addition to collected data, were encouraging for the incoming pilot phase.